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Ash Hitchcock
Negroni

Hi, i'm Ash Hitchcock

Head of Development at Fresh Egg

With 20 years of commercial experience in web development, I specialise in creating high-performing, accessible, and SEO-friendly digital solutions.
Passionate about continuous learning and innovation, I'm dedicated to delivering exceptional websites, web apps, and design systems that drive measurable results.

Experience

August 2012 - Present

Fresh Egg

Oversee a team of Front and backend developers producing blazing-fast, accessible SEO friendly and high-converting websites, web apps and design systems.

May 2006 - August 2012

Friday Media Group

My entry into the commercial world of web design started, as a front end designer for Spidersnet, part of the now Friday Media group. and finished as Online Development Manager.

More details

Technologies I love

JavaScript

20+ years writing modern JavaScript — interactive UIs, tooling, and full-stack applications from vanilla scripts to TypeScript apps.

Astro

My go-to for content-heavy sites. Island architecture with near-zero JS by default — fast, accessible, SEO-friendly. This site is built with it.

Gatsby

React-based static generation used extensively for data-driven sites pulling from WordPress, headless CMS platforms, and custom GraphQL sources.

CSS

Modern CSS — cascade layers, container queries, custom properties — building design systems that are maintainable and delightful.

Node.js

Server-side JS for APIs, tooling, and build pipelines. Glueing together complex workflows, automating processes, and building performant backends.

React

My primary component library for complex UIs. Paired with TypeScript, it enables the scalable, maintainable front-end architectures modern products demand.

WordPress

15+ years experience — theme development, plugins, and headless CMS. Making WordPress fast, secure, and content-editor friendly is my specialty.

GraphQL

Used with Gatsby, Apollo, and headless platforms to build flexible, typed data layers. It changed how I think about data fetching entirely.